How To Produce Killer Content and Flirt with the Big Boys to Prosper


In the early days of the Internet you could sell products and make money if you knew how to put an advertisement together. Marketers made money by simply advertising their products on a website.Now the rules have changed.

To have any success online affiliate marketers now have to know more than just how to market through advertising. You must know how to win friends and influence people. You must know how to write and how to connect with people.

There is no more room for excuses. You have to do both or you fail. Period.

In the new Internet marketing you have to make things happen – every day, all the time. If you advertise and then sit back and do nothing life will return the favor by giving you nothing. On the other hand, if you act you will determine what happens to you. You have to take the first step – and the last and everyone in between.

You have to plan

The first step starts where everything else starts. In the mind. You have to adopt the right mindset – a mindset of taking action and doing whatever it takes.

What comes next? Most affiliate marketers choose to set up a blog and fill it with content. Competition in cyberspace is tough and therefore it is necessary to know that the rule of the jungle applies: survival of the fittest.

Your content has to be the fittest. It has to be strong enough to attract readers. It has to be amazing.

Most of all it has to touch emotions because people are emotional beings. They get angry and frustrated. They also get happy and thankful. Your main task is to trigger positive emotions with what you write. You want them to know that your advice is amazing and that you are amazing.

The best way to do that is to help people. In a nutshell, good content is helpful content that will trigger a thank you response in their emotions. When you help someone you have made a friend.

How can you help?

You help by playing doctor. You have to sooth away pains.

As marketers we all struggle with certain aspects of our marketing. It is your job to find the pain points of other marketers and solve their problems. Finding pain points can sometimes be a research project in itself if you do not know how but a keen eye and an open ear help a lot. Go to forums on Internet marketing and see what questions they ask there. Go to facebook groups and look at the questions there. You will quickly enough find questions on how to to this and how to do that. Research those topics and turn a pain point into an epic blog post.

The question that comes to mind now is how do I create this amazing content?

The answer is really ridiculously simple. How do you do anything? Let me rephrase that. How do you do anything successfully? You work out exactly what it is you want to achieve and then you plan step by step how to get there. You plan. You work according to a plan.

Your plan should clearly state

* The topic that you are going to write on.

* A short description of the content.

* Some keywords.

* and the offer that you want to promote through your article, if any.

Then research your topic well. How do you do that?

By going to the sites of the experts. See what they write about. Go from site to site and copy the articles you find helpful and save them in a document. Understand what they say.

Understand your audience

Before you jump into writing keep in mind that the biggest force driving human action is emotion.

How does emotion enter the picture?



In order to communicate three elements have to be present. You need:

* a sender

* a message

* a receiver (or receivers).

As the content producer you are the sender and your blog visitors are the receivers.

You create a blog post by typing symbols – called letters – on a keyboard.

In order to turn the symbols into a message with meaning the receiver must read the letters one by one and blend them together into words and sentences. Of course this happens at lightning-speed in the mind unless you have really bad readers.

Once the message has been conveyed and understood what happens?

The receiver filters the message through his or her perceptions formed through education and experience and that is where emotions come into play. To use an example: If you write that the sky is green you will probably cause the reader to feel irritated or angry for wasting his time. His perception tells him it is not true.

In the same way your message can cause happiness, sadness, or excitement to name just some.

The point is: emotion comes into play in the communication process and people act on emotion. Therefore your aim should be to stir a positive emotion such as excitement or at least satisfaction with your content. You want to win friends and influence people.

Writing your post

Armed with your research material, you start writing.

Make sure your message is clear and true and your writing is free of mistakes. Your reader is doing you a favor to read it. Do not make your content hard to read or understand. You will touch the wrong nerve and that is very bad for business.

Give value. Tell your readers something valuable they do not know and help them in the process. If you have done your research well you will have found some great golden nuggets to share.

At school we learned to write essays with a title, an introduction, a body and an ending. For blog articles the roadmap is very much the same except that we also need a call to actionand a picture or two.

There are some basic rules to writing well.

The headline

captureKeep in mind that you have to capture your readers’ attention. This you do through your headline.

A good headline has to

* carry a promise. Promises get read.

* contain your main keyword to make it easier for the search engines to find your content.

* include adjectives, such as “amazing” or “unbeatable” to give your promise that much more impact and make it speak to emotion.

If your article is on traffic generation and your keyword is traffic then your headline should not be “Traffic generation”. It should be something like: “Proven methods to drive insanely large streams of traffic to your content”.

Why do you write a headline?

You give your article a headline for one reason: to capture attention.

If your headline does not do this, delete it and write another one.

The Introduction

Here it is important to use an image if you do not use one at the very top of the page under the headline. Not only does it make your writing look attractive but a picture paints a thousand words. The human brain is wired to think in images. It also reads images a lot faster than it does text. You dream in images, not in text. Images are your friends use them freely.

They also help you reach the emotions of you reader quicker. An interesting Image can be a good eye-catcher .

The introduction should build on the headline.

You use your introduction to create interest. Here you can play with the language to bond with the reader. The introduction also builds on the promise that you created in the headline. You do not deliver on that promise yet, but you play with it in a way that creates a bond between you and the reader. You can explain why the receiving the information in the article could be life-changing for your reader. You can tell him or her that you have also struggled with the same problem but that you have found the solution and you are about to share it with them. You move closer to your reader emotionally. You want to stir curiosity. That you do in your introduction.

When you write an introduction that should radiate the same sort enthusiasm that you have painted into your headline. It should set a tone of excitement and vibrancy.

Why do you write an introduction?

Not to explain the pros and cons of your product. Introductions are more about creating common ground between you and the reader than it is about selling. It is the ideal opportunity to start building trust.

Follow your introduction with your first subheading.

Subheadings are a good place to include keywords to be friendly to the search engines. Don’t just write a sub- headline. Put some thinking into it. It should be something that blends into your article and serve as a hint for the reader about what is to follow. It is easy to try and find something witty and use that as a subheading, but it is not recommended. A subheading should be a change-over from one idea to another. Subheadings also serve the purpose of breaking up the content so that you don’t just present rows and rows of text to your readers.

Why do you write subheadings?

We write them not only to break up the text but also because a subheading is beneficial as far as SEO is concerned. It gives your article structure as it is a clear transition point from one thought to another.

The Body

That brings us to the body – the main part of the article.

facial expressions

Spread images throughout your body text. Images of people with interesting facial expressions are especially powerful as facial expression is a non-verbal aspect of communication.

 Use your research material to identify the main ideas that you want to include and then write about those ideas in your own words and style. The temptation may be there simply to rewrite but you have to think like a writer. Build your own material around the ideas and facts that you have identified and write from the heart and in your own words.

Do not try simply to teach, try to connect. “Do you struggle with driving traffic as I did in the beginning? It is really heartbreaking isn’t it? Well I have some great advice.”

Emotion connects to emotion and you help the reader to live your content rather then read it.

You should have calls to action, spread throughout your article. When people are excited about what you tell them give them the opportunity to act immediately.

Great content deserves great endings. Don’t just end abruptly. Find a way to end an article in such a way that it rounds off what you have said. It must have the effect of causing the reader to nod and say, yes that is very true. I must try that. You want him of her to reflect on it for just a moment.

Place a call to action in the conclusion as well.

Once you have finished writing make very sure to read the article again and correct any mistakes. Then save your article and let it sit for two days before you read it through very carefully again. Only publish when you are very certain that the article is clean.


Marketing your content

Start your marketing campaign by flirting with the influencers.

Who are the influencers?

They are the people who have made a name for themselves in your niche. Influencers are usually great content writers and outstanding marketers and they are easy to find through a simple Google search.

What to you need from them?

They get the traffic that you want. They have the list you need. They have the knowledge you need.

A lot of people visit their websites and if your link is on there some of them will click on it and visit you. If they like your content they will optin and your list grows.

Leave comments on their sites and then visit their visitors and comment there as well.

Do not submit a post and ask them to consider it as a guest post. When you do that you ask a favor with nothing to give in return.  We all know that a friend in need is a bit of a pest. If they are in need today they will probably still be in need tomorrow and they like to make their problems yours. We do not want to be seen as someone like that. First establish yourself in the industry by getting your own followers then you can negotiate from a position of strength.

Connecting with influencers is however not the beginning and end of marketing. Marketing online is a long process of getting others to like and promote your content. Of course you will have to do your bit as well. Learn how to promote to different social media and make friends there. Promote your own content as well as others on these sites.

Move your content off your site and onto places where others will see it such as social networking sites. You want it on as many places as you can get it. You want to talk to as many people as you can reach.

You may feel like you are fishing for traffic with a line but as you do this day after day you are actually creating your traffic catching net. Work with a plan. Create great content, promote it and let others promote it. That is what list building is.

As a marketer creating your list is the warm-up exercise. Once you have a good solid list, the work really begins. But that is a story for another day ….

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How To Produce Killer Content and Flirt with the Big Boys to Prosper — 34 Comments

  1. Great post here. This is a well crafted post that gives the blueprint to getting producing great content that is read, followed by a great marketing plan. Being the doctor when is exactly what is needed when it comes to producing wanted content. You have to find out what will ease the pains of your patients. Find out their wants and needs. I have been using this strategy and it has been useful. Ill be sure to spread it.
    Lawrence recently posted…How To Stay Motivated and Inspired To TravelMy Profile

  2. Hi Lawrence

    Welcome and thank you for your visit.

    I am glad you found in this post a bluepring for writing well. That is exactly what I tried to give those struggling with creating written content. However, having said that, writing is not really something that allows you to lay down rigid rule for it. It requires creativity.

    Affiliate marketing is not easy. It is therefore vital for marketers to help each other. One way to do that is to realize the importance of giving your words wings by writing with entusiasm in your own voice and style.

    Great comment.

    • Great content and nice short blog i have never read this type of content especially the way of presentation is so great hope in future get another usefull information
      i am also working on site ” buy dogs online”
      and this information is very usefull for me

  3. Hi Igert,

    I really enjoyed your thoughtful article. It is everything that people need to know about creating a blog post – AND keeping the reader’s attention through to the end.

    It really amazes me how many blog posts are full of spelling and grammar mistakes. Whatever the message of the article, I find too many errors very distracting and have sometimes just given up. There really is no excuse when we have so many useful tools at literally at our finger-tips.

    Joy – Blogging After Dark
    Joy Healey recently posted…4 Reasons Why Email Marketing Isn’t Dead & 4 Tips For Starting a CampaignMy Profile

    • Hi Joy

      I am glad you have enjoyed the post.

      I must admit grammar and spelling have never been my favorite parts of writing. I want to echo in writing that what is in my head.I write to play with language and spread my message.

      If you want to do that correctly you have to play by die rules and the rules include dotting the i’s and crossing the t’s. Without order your message can get lost. As you say, you have no excuses for getting it wrong.

      Thanks for the visit and valuable comment.


  4. Hi Igert,

    I enjoyed reading through this post and I love he way you put it when writing that sometimes we have to “play doctor:” We sure do and that is going to stick in my mind. We have to know what emotions we want to ease when we are writing.

    You covered just about everything here and especially the title of the blog post. I am still working on that one. It is surprising when I look at my analytics which post gets the most attention just from the title alone. Well, practice makes perfect.

    For me, grammar and spelling when reading someone’s blog post isn’t much of a problem. I know that so many of the people I connect with use English as a second language. Plus, I wasn’t good at it myself. Thank goodness we have spell and grammar check on our computers 🙂

    Donna Merrill recently posted…Build Your Business With eBook MarketingMy Profile

    • Hi Donna

      Great to see you.

      I am glad you enjoyed the read. Indeed one signs up for a lot of jobs when you become an online marketer. You have to be writer, teacher, salesperson, doctor of pain points, shoulder to cry on and expert of all things blog and SEO related.

      The headlines are so important and they can be a real hit and a miss sometimes. I know ideally a headline should be short with a lot of impact. However sometimes you find something short and catchy and then you realize the search engines will have no idea what you are trying to say.

      On the other hand A long headline leave the opportunity of using more keywords but it lacks punch. As you say practice makes perfect. If at first you don’t succeed, try, try again until your deadline says: enough already.

      I feel the same way about spelling and grammar as you do. Just write and if a finger does land on the wrong key call in the electronic letter detectives to correct the oops.

      Thanks for a great comment. Highly appreciated.


    • Hi Steve

      Thanks for stopping by and leaving a comment.

      I am glad to hear that you agree with my post. It is always good to hear.

      Enjoy the weekend and the week ahead and happy writng.


  5. Hi Sid

    Thanks for stopping by.

    I am glad that you found the post useful. You definitely have the right mindset for a blogger. Mest advice: Just keep writing.

    I did hop over to your blog and I think you did a great job in describing all the anti-snoring devices.

    Stay well


  6. The success of every blog depends on all the tips mentioned in here, Igert.

    A blogger may have the ability to produce killer content, but without promotion, failure becomes inevitable.

    It’s all about reaching out these days with reciprocity attached.

    Eye catching headlines without the promised content is also dangerous. So I try to deliver to my audience exactly what I promise in my titles and headlines.

    Great post, Igert.

    Thanks for sharing.

    Francis Quarshie recently posted…23 Essential Blogging Tools to Help You Grow Your BlogMy Profile

    • Hi Francis

      Yes, reaching out is indeed the most important aspect in Internet marketing. Witing good content is one thing but good content will not get first-time visitors to your site. It may get visitors to come back if they like what they see.

      That is why you should give your all when writing.

      Your headlines need to twinkle. They have to catch the attention just like a gold coin would. Writing good headlines is an art.

      Even more important though is to make people aware of your content in the fist place. That you do by using the old principle of share and share alike. Find good content and tell people on social media about it. Soon you will find that others do the same with yours.

      Reciprocity and building relationships rule in online marketing.

      Great comment. Thanks for stopping by.


  7. Thanks for your tips, I also agree with you. Personally I also focus on above mentioned tips before writing a blog post. You can also analyse your competitor’s content and find out where they are lacking. After identifying lacking points, write an article covering all the lacking points in one blog post, so your audience can get more information from your blog. This way you can attract more loyal audiences.
    Paul Bola recently posted…How To Choose A Right Dentist For YouMy Profile

  8. Hi Paul

    Great points you mention here.

    Even the big guys do not write perfect content.

    I like the idea of bringing the content of your competitors into the picture. Find the parts where their explanations are not that complete and cover it in a seperate post. Go above and beyond. That is what giving value really means.

    You can even contact the blog owner and if it is worth your while offer to write a guest post which links to your blog.

    Thanks for your vauable input.


  9. Hi Igert,

    This is my first visit to your blog and I would say that you are doing a wonderful job here.

    I have been in the blogosphere since 2014 and hence I’m familiar with the benefits of crafting the killer content.

    You have neatly explained the anatomy of the killer blog posts and yes, I follow the same.

    Doing keyword research and understanding the audience are the key strategies to follow while producing the content for the blog posts.

    As you said, we should write a nice introduction to pull the readers’ interest and nudge them to read our content till the end.

    Including a nice call-to-action would help in this matter.

    Thanks for contributing such an amazing blog post with essential details, I hope it would help the budding online publishers to perform well.

    See you soon, have a good day ahead!
    Adams recently posted…WP Engine Review – Fastest WordPress HostingMy Profile

    • Hi Adams

      Welcome and thanks for visiting.

      I am glad you agree that creating killer content can be beneficial. Too many people believe that writing is the black sheep of marketing. Just get it done and do not spend too much time on quality issues. Promoting is more important.

      Of course promoting is important but you have to promote something that is worthwhile. SEO helps in making the blog more visible and of course without a call to action there will be no sales.

      I believe that your writing is your calling card. If people like your style they will come back for more.

      Great comment


  10. Hello Igert,

    My friend Arvinth has shared your post and thus I got a nice opportunity to land your blog.

    I 100% agree with your viewpoints on writing the quality content for our audience. Yes, it is more important to stand our from the crowd with our unique writing style.

    We have to engage and help the readers through our content and thus they will become our loyal visitors.

    Writing the nice introduction, subheadings and wrapping part with a call to action would be an interactive content.

    Besides, connecting with the fellow bloggers and influencers would help us to market our blog posts.

    Thanks for the great and valid consolidation to write the killer content.
    Sakthi Kumaran recently posted…InMotion Hosting – Fastest & Affordable Hosting (Unbiased Review)My Profile

    • Hi Sakthi

      Welcome to my little inn on the Internet.

      Yes you are right. An article is like a jigsaw puzzle. All the little pieces must fit together to make a pretty picture: headline, intro, subheadings and body text. Then you must get your visitors to come and look through promotion and connecting with fellow bloggers.

      A call to action rounds it off nicely because it gives people the opportunity to subscribe or buy. I am glad you agree with me on the importance of a good writing style.

      Thanks for stopping by – and tell Aravinth hi and thanks for the share.


  11. Hi Merry Rose

    Thanks for stopping by.

    Ah, you bring something new and very interesting into the discussion. Your question digs down deeper into writing than the basics that I have covered in this article.

    Nevertheless I am glad you asked because writing compelling content is a big plus on the net.

    How do you write compelling content? By weaving your facts into a story. It does not matter how dull a subject may be chances are with a little bit of thinking you can build a story around it.

    It may take a bit of research to find the starting point of the story but once you have found that you allow you imagination to take it from there. Tell, don’t teach. In that way you do not just give facts, you give something of yourself as well.

    Thanks for a great comment.

  12. It’s marketing jargon for what’s In It for Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them. If there’s one thing we heard ad nauseam in 2015 (and 2014, 2013, 2012…), it was that “content is king.” Frankly, this phrase has been said so many times that it has lost its meaning. What exactly does that mean?

    • Hi Tarun

      A good point and well worth taking note of. If you write sales copy then yes this should be your focus. After all we want to provide value.

      I agree with you. Content is not king. Not by itself. It never was and never will be. It is a means to an end. The relationships you build and the problems you solve are far more important. However you use words to do this and for this reason good content will always have its place.

      Thanks for visiting and leaving a comment with food for thought.

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