Mini Map to Online Success

Marketing Online is a dream isn’t it? All you have to do is to find a product, sel up a website and watch the money roll in. Not quite. Well then, is it at all possible to make money online?

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Golden netThere are many people out there telling you that you waste your time trying your hand at Internet marketing. It is all just a scam they say. They tell you they have tried it and it does not work.

Sure, they may have tried it. So have thousands of other people. Most of them failed miserably. In fact more than 90 percent fail.

However, others make millions online.

Why?

They were born with something special?

Sorry, we all get the same at birth: a brain and a body. Granted some can go on to become rocket scientists and others cannot. The truth is that very few online marketing leaders are academic giants.

Circumstances?

Nope, some of the most influential people in the world grew up in poverty.

Then what is it that makes success?

You make your own success. You determine your future.

To put it another way: You choose how your life will turn out.

The major factor is your attitude.

You make your own success. You determine your future. Click To Tweet

Henry Ford said: If you think you can do a thing or think you can’t do a thing, you’re right.
He also said: “Obstacles are those frightful things you see when you take your eyes off your goal.”
In these two simple statements lie the secret to success. Believe you can and chase your goal with unwavering focus.

That is what successful Internet marketers do.

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Paradigm

A motivational quote is one thing. Changing your life is another. You may argue that it is easy for Henry Ford to talk. After all, he was in charge of a very successful automobile manufacturing company. Yes, he was, but not always. Ford grew up on a farm and at the age of 16 he decided that he was not happy with the work he did and the way he’s life was turning out. Does that sound familiar?

paradigmHe did something about it. He left the farm and went on to explore other possibilities. He shifted his paradigm.

What exactly does that mean? In short, it meant that Ford had the courage to look at life and realize that just may be. There was something outside of the existence that he was used to. It was willing to give up what he had and venture into the unknown.

He believed in himself.

This is exactly what you do should when you get involved in Internet marketing. It means giving up the world that you are used to and exchanging it for something new, with all its promises, but also with all its dangers and pitfalls.

You can do at this half-heartedly and be sure of failure. Or you can give it all you have and work your way to success. Online marketing does not work if you see it as a hobby. It is a career. You have to work to build a career.

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Choosing a product

The fist choice the online marketer is faced with is whether to create his or her own product and or become an affiliate for someone else’s.Time and money

Obviously creating your own product takes time and knowledge and probably money as well.

Here is one pitfall that many beginner Internet marketers fall into. They hear about selling products on the net and decide they will become an affilliate at Amazon, E-Bay or one of a thousand other online suppliers.

They plan to sell for instance diet pills on the net. Then they set up a website and give their product a write-up believing that they are now internet marketers. That is simply not how Internet marketing works.

Firstly physical products generally do not bring you a good commission. They can’t.

The product costs money to manufacture and place on the shelf.

The dealer has to have a markup on it.

Once it sells it’s gone. It has to be replaced with another one which also costs money. The cycle repeats itself.

The whole system does not leave a lot of money to throw around as a commission.

That is why many people see digital products as a better proposition. You can sell the same product over and over and there is virtually no cost to it. You do not need shelf space and you do not have to ship it. You can find a lot of digital products on sites such as Clickbank or JVZoo.

However there is also a danger to digital products. People don’t see an e-book for example as a very valuable product. You can’t eat it and you can’t mow the lawn with it. You will have to find a way to sell it for a price that will bring you anywhere near a reasonable income.

Stop trying to get away with spending next to nothing to set up an online business. Click To Tweet

Innovative Internet marketers have discovered you must ease your buyer into seeing the real value of the product you have to offer. You must have several products. Start by offering a cheap product and build up to your more expensive product by means of a funnel. Funnels have to be set up, they require knowledge and money.

That is why you should get into the mindset of a marketer and stop trying to get away with spending next to nothing to set up an online business. Get yourself a mentor, who will offer you the necessary training, funnels and products. It is not the cheapest option but it is the quickest and most effective way to succeed in Internet marketing. In fact all the big names in online marketing got where they are because they invested in mentors who have walked the same path and succeeded.

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Setting up a website

Setting up a websiteIt is obvious then that the first step to success in affiliate marketing starts in the brain. It is the realization that the world is your stage. You are playing the lead role and you have every right to. You do not have to apologize to anyone.

You have this seed to success within you. What you have to do is nurture it and grow it with full confidence.

You have to know what it takes and then do it. The keyword here is confidence. If you pursue your goal with full confidence and a realization that you can do it nothing can stop you.

Only when you have this mindset are you ready to take on the challenges of online marketing. Let us look at the steps involved in online marketing.

Marketing means having a product to sell and someone who is interested in buying it. This process becomes easier when you have a shop where people can look at what you have to offer. Most Internet marketers prefer to set up a blog in order to serve as their shop.

If you have to take away just one thing from all that we have said before, then let it be this: Internet marketing does not start with setting up a website. It starts with the correct mindset. The correct mindset is believing in yourself and realizing that online marketing is a career.

Once you are committed to giving it all you have you can start thinking about a website.

The steps to setting up a website has being explained over and over on the Internet. I am not going to reinvent the wheel in this article.

Here is an excellent guide to setting up a website that I have found online


Using your website

directionYour website is your online voice. It is a place where you display who you are. For a marketer this means the opportunity to connect to his or her future clients.

It has to be attractive and easy to navigate and it has to load quickly. These three points are not negotiable.

You should first of all determine what purpose it will serve and fill it with content that you create

Not long ago, people simply saw web pages as advertising space. As time went by, however, more and more website owners have discovered that it makes a great social medium. They use it to connect with people and build communities that can help them promote their products.

Should you advertise on your website or use it to build a community of your own? That is for you to decide.

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content

People have problems and they are looking online for answers. This gives you the opportunity to help them and make friends in the process.

There is good PLR content on the net that will help you achieve this in a way that does not requite a lot of sweat or writing skills. The problem with PLR content is simple though. Anybody can use it and everybody does. Your website is a carbon copy of other websites. Ideally it should be your unique voice. It must bear your stamp and your style. People should come to it because they want to read your content.

There is no tool that can produce content that will radiate your personality. You will have to do it yourself.

Write great content and do so often.produce content

Why can’t you just make a video? Sure you can. In fact you should. Keep in mind that search engines cannot pick up the content of your video and audio files. Therefore you must use them to supplement your writing, not to replace it.

What should you write? Posts that solve a real a real problem for a real person. Find that problem, research it and solve it through your writing.

There is no tool that can produce content that will radiate your personality. Click To Tweet

In other words, the first step is finding a real problem, followed by finding the solution and putting it down in writing on your blog. You can go about finding specific problems in a variety of ways. There are places and tools that you may use to find out what people are talking about in your niche.

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branding

BrandingCompanies thrive because people recognize their name. They have build a presence and a position of leadership by producing a great product and linking it to a great and memorable logo. That is what you need to do right from the word go. Stand out in the sea of blogs around you.

Design your own logo or let a professional designer do it for you. The important point is that you must have a little graphic that shouts out your name at a glance.

Another very important way to brand yourself is to use your picture and your real name. Make sure that people can recognize you whenever you use social media sites, comment on blogs or reply to or reply to questions on Forums.

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Friends

Without people to visit and view your content your blog is worthless. You have to drive traffic and the best way to do this is to have people who visit your site regularly. You need friends. You need to build communities and tribes.make friends

However there is also another reason why you should have online friends. Very often far too many people do not get the recognition they deserve from others. All they hear day by day is criticism.They develop a weak self- image.

As an online friend you can give them the recognition they deserve. A friendly word can go far in giving someone confidence. You can touch lives.

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strategy

planningOnline marketing requires work. It is the sort of work that you cannot just charge into head first. You have to know what you are doing and then work according to a schedule.

You need a strategy that can follow day after day and point by point. You need to drive traffic and therefore you need to know the ways in which you can do it and weave them into your schedule. You have to plan.

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traffic

IntrafficTraffic is the lifeblood of online marketing but it is not easy to get traffic. You need to understand the different methods and keep a close watch on your time management and budget to make a success of this very important aspect of online marketing. There are any ways and tools available to get the traffic you need.

You also have to keep in mind that traffic is not your end goal. You are in this business because you want to make sales.

What do you do with your traffic?

First of all you must make sure that you have an account with an autoresponder service then place an attractive optin-form on a very prominent place on your page.

When someone opts in take very good care of him or her. Send them e-mails on a regular basis. Sometimes you may send a newsletter just to talk and ask questions about pain points your subscriber may have. It is good to built trust.

You are also going to promote your products through your e-mails. You must know how to write solid promotional e-mails that will catch the eye and connect to your prosect on an emotional level. Keep sending e-mails and keep connecting.

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Send the right message

Writing good promotional e-mails is an art. It requires an understanding of people and what will influence their decisions.

All people have basically the same needs. We all need food to eat and somewhere to live. If we have that, then our very, very basic needs are met.

However, we don’t just exist. We live, feel, enjoy, laugh and cry because we are emotional beings. We have emotional needs and they are interlinked. They build on each other.

We all need to belong somewhere. If we feel we do we can move on to the next step in our emotional development. We want to feel special. We do not only need to know we belong, but that we are respected and loved by others. If this need is met, we start developing a good image of ourselves. We become more confident. We realize what we can do and we have the courage to do it.

This is what sales communication is all about. You have to make your client realize that he or she is a valued friend. You concentrate on building a connection on the basis that you want to be their friend because you respect them. You have to convince them that you offer a product to them because you feel it will enrich their lives and as a friend that is what you want for them.

That is the kind of message that you send in your e-mails. You don’t tell them that your product has more buttons, bells and whistles than its competitors. They can ask those questions later if they are interested. The aim of your e-mails is to get them interested in your product because it can do something for them. It can add to their quality of life. That is what they are interested in on an emotional level.

That is how you go about making a sale. First sell yourself, then sell the product.

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Comments

Mini Map to Online Success — 2 Comments

  1. Hi Igert,

    Great to connect with you here too.

    Wow – that’s a full Marketing lesson in itself. It’s certainly relating making an online sale more to the traditional methods, based on trusting relationships, that have served commerce well for years, before the Internet somehow expected us to suspend all belief in how business actually works.

    Having tried to sell physical products, both online and offline, I am completely convinced that digital products are the way forward. There’s so much excellent (and some not so excellent) information available online that it makes sense to base an online business around it.

    Great to “meet” you,

    Joy – Blogging After Dark
    Joy Healey recently posted…How To Make Good Decisions As An EntrepreneurMy Profile

  2. Hi Joy

    Great to see you.

    I like the idea that more and more Internet marketers seem to be moving away from writing never-ending pages singing the praises of their products. Internet marketers have turned being helpful into a business and in a way that is refreshing.

    Choosing your product well can make a big difference to your success online. I am always surprised that so many people choose products that you can buy in the store down the road. At least digital information products are often made to be sold on the net. You won’t find them anywhere else.

    Great comment. Thanks for stopping by.
    Igert

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